Companies are finding it challenging to capture the full value of revolutionary breakthroughs in digital technology. Many have used digital technology to drive down costs and become more efficient, which is akin to “looking digital,” an important but surface-level change. Some, however, are taking things further and transforming data into new revenue and new sources of value. This more pervasive change is what we mean by “being digital.” To move from looking digital to being digital, companies must engage in a deep shift in the way they do business. For business leaders, that shift requires as much attention to culture and organization as it does to the technology itself.
A collection of “From Looking Digital to Being Digital” resources is available at “Impact of Technology on the Future of Work.” Source: The Impact of Technology on the Future of Work
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